We Need to Take the Lead!


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We Need to Take the Lead!

Every industry was unprepared for the coronavirus pandemic, despite many prior warnings and signs of what could come. The aviation industry was no exception, and we have yet to see the full impact of the financial downturn and possible changes in travel habits across the world. And as aviation is the enabler of global travel, it has with no doubt also contributed to the worldwide spread of the virus. This will, without a doubt, have an impact on how we travel in the future, just as the tragic events of 9/11 almost 20 years ago still affect how we travel today.

But I would claim that we can be better prepared, better equipped, and quicker to adapt. Aviation has always been seen as being at the forefront of innovation, but where is the supersonic aircraft? Where are the millions of delivery drones? Where are the flying cars? Yes, we are seeing the start of all this right now, but couldn’t we already have been there? Why haven’t manufacturers built airplanes that can fly higher and faster? Why haven’t regulators opened up for new technologies? Why haven’t the investors stepped up until now?

Is it complacency or the satisfaction with the status quo that prevents us from being at the absolute forefront of innovation? I don’t know, but I do know that this industry is full of people with the ability to bring Aviation back to being the leader of innovation. And why not start with attending Web Manuals’ innovation conference, Go Digital?! In less than two months, our popular event is back, in a virtual format, and as always, innovation is at the core of the event. How can we fly higher and faster? It’s your opportunity to be a part of the future!

Are you ready?

Krister Genmark
Director of Operations Americas